Hi there! I’m a service design leader with a PhD in Cognitive Psychology and over a decade of global experience — from London to Dubai, Tokyo to Rotterdam. I help organisations turn complex challenges into user‑centric services through design thinking, data‑driven insights, and strategic transformation. My work spans energy, aviation, finance, and beyond — always focused on creating meaningful, measurable impact.
View My Journey
A global B2B platform faced complex navigation and a noticeable decline in conversions.
Conducted customer journey mapping, streamlined flows, prototyped key tasks and iteratively tested with users.
Doubled conversions and generated an additional £28 M in sales within six months.
Varying needs across SMEs, Affluent and Private segments created fragmented experiences.
Orchestrated co‑creation workshops, in‑depth interviews and competitor analyses to design a holistic dashboard.
Secured executive buy‑in and delivered a customer‑centric roadmap for mobile innovation.
Outdated digital ecosystem hindered student and faculty experiences.
Led discovery research, mapped personas and end‑to‑end journeys and co‑created a transformation roadmap for phase 2.
Delivered actionable design strategy for a seamless, data‑driven university platform.
“Working with Hakan felt like a journey of discovery. His ability to translate complex requirements into simple, actionable solutions was extraordinary.”
“Hakan's deep empathy and strategic insight transformed our service into a seamless, user‑friendly experience. His leadership and clarity were invaluable.”
“By guiding our team through the JTBD framework and evidence‑based design, Hakan uncovered opportunities we hadn't seen before. Our customers couldn't be happier.”